HIV Treatment Market Potential — France
How can a new antiretroviral offer fit an established treatment pathway? FMR examined potential uptake, eligible patient profiles and possible substitution among existing treatments.
Business question
Where might the proposed HIV treatment fit and what is its opportunity?
Study scope
56 treating physicians and 333 patient cases in France.
Business relevance
Evidence for opportunity sizing, target patients and positioning.
Business challenge & evidence
Assess the potential and positioning of a new antiretroviral offer in France. A mixed telephone and online study included 56 HIV-treating physicians and 333 previously treated patient cases.