FMR GLOBAL HEALTH · STRATEGIC ADVISORY
Healthcare market research, designed for the decision
FMR’s deep qualitative and quantitative methods remain essential to our offer. We select techniques because they resolve a client’s uncertainty, not because a methodology is fashionable.
Evidence-led.
Senior-led.
Decision-ready.
Clarity for healthcare business decisions.
Hear the stakeholder voice
In-depth interviews, focus groups, patient and clinician journeys, online communities, digital ethnography and co-creation help uncover attitudes, behaviour and unmet needs.
Understand drivers and trade-offs
Segmentation, conjoint and discrete choice, MaxDiff, price sensitivity, brand-health measurement, gain-and-loss, and quantitative modelling illuminate what matters and what customers might do.
Test and strengthen commercial plans
Concept and message testing, positioning evaluation, treatment and referral pathway research, market access and forecasting contribute to launch and portfolio decisions.
Apply creativity with rigour
The FMR methodology library includes wargaming, scenario exercises, projective techniques, design thinking and behavioural insight tools. Specific approaches are recommended based on question, audience, feasibility and ethics.
From methodology to impact
Every project should explain how the evidence influences opportunity prioritisation, strategic positioning, customer focus, competitive response or other business decisions.